With consumers increasingly aware and concerned about what they are purchasing, we offer solutions that guarantee the purchase of an authentic and safe product to use. Our technologies, in addition to inhibiting counterfeiting, piracy, adulteration, smuggling, diversion and/or theft of products, enable relationship and engagement actions with the brand owner, distributors, resellers, beauty salons, hairdressers, makeup artists, among others, up to the final client.

By providing assertive information in real time, Starr brings together technologies to authenticate, control, track, guarantee origin and compliance, in addition to contributing to meeting the sector’s regulatory standards and requirements. The implementation of these technologies results in greater economic gains, security for consumers, in addition to marketing prominence through brand and product differentiation.