CUSTOMER ENGAGEMENT

Cyclical scheme:
Awareness > Consideration> Implementation> Support> Loyalty> Advocacy

BRAND MANAGEMENT

– Identily
– Positioning
– Assigned values

MARKET SHARE

– Statistics and analytical data
– Sales share
– Dregree of competitiveness

CUSTOMER EXPERIENCE

– Interaction points
– Consumer identification with the brand
– Reliability and transparency

FIDELITY

– Costumer relationship management
– Monitoring consumer satisfaction with the brand
– Value-added products and services

SUPPORT

– Real-time servisse
– Recall facilities

RELATIONSHIP TOOLS

CRM Software

BRAND MANAGEMENT

– Identily
– Positioning
– Assigned values